Content Marketing for Beauty Pros

I started my career in beauty in 2008 working as a beauty advisor at Origins! It was my part-time job while I worked my 9-to-5 as a corporate retail buyer. I started creating beauty content on the web in 2011 when I was in grad school for a master’s degree in digital media. At the time, I was working at Attention PR, a digital media agency, and coordinating social media for beauty brands such as MAC Cosmetics, Aveda, Bliss, and Proactiv. Later that year, I became the online beauty editor at ESSENCE.com and spent my days (and many nights!) producing digital content and connecting with readers on the web. I was honored to also earn recognition at the 2013 Min Integrated Marketing Awards for Best App Integration and Most Creative Uses of Technology!

After three amazing years at ESSENCE.com, I launched Melton Digital and later Beauty Content Studio to help beauty companies and influencers create content and tell stories that bring their brands to life! Instagram has been a HUGE part of my marketing strategy for both my personal brand and business. A strong online and social media presence is non-negotiable in today’s digitally-driven marketplace. Whether you’re a hairstylist who wants to use content to grow your salon or a makeup artist who wants to partner with major beauty brands, I would be thrilled to help you create your dream business as a beauty professional (while having a ton of fun in the process!)

I look forward to getting to know you and supporting your content marketing!

Nicole Marie Melton
Founder, Melton Digital & Beauty Content Studio