Content Marketing for Beauty Pros

My goal is to help women in the beauty industry learn how to use digital content to grow their business.

To say I truly KNOW and LOVE beauty content is an understatement!

I’ve had the unique experience of learning the beauty industry through various roles over the past eleven years.  This diverse perspective has helped me develop a thriving community of over 20,000 beauty industry professionals online.

I started my career in beauty in 2008 working as a beauty advisor at Origins! It was my part-time job while I worked my 9-to-5 as a corporate retail buyer. I started creating beauty content on the web in 2011 when I was in grad school for a master’s degree in digital media. At the time, I was working at Attention PR, a digital media agency, and coordinating social media for beauty brands such as MAC Cosmetics, Aveda, Bliss, and Proactiv. Later that year, I became the online beauty editor at and spent my days (and many nights!) producing digital content and connecting with readers on the web. I was honored to also earn recognition at the 2013 Min Integrated Marketing Awards for Best App Integration and Most Creative Uses of Technology!

After three amazing years at, I launched Melton Digital and later Beauty Content Studio to help beauty companies and influencers create content and tell stories that bring their brands to life! Instagram has been a HUGE part of my marketing strategy for both my personal brand and business. A strong online and social media presence is non-negotiable in today’s digitally-driven marketplace. Whether you’re a hairstylist who wants to use content to grow your salon or a makeup artist who wants to partner with major beauty brands, I would be thrilled to help you create your dream business as a beauty professional (while having a ton of fun in the process!)

I look forward to getting to know you and supporting your content marketing!

Nicole Marie Melton
Founder, Melton Digital & Beauty Content Studio

Beauty brands I’ve worked with include…

Popular Episodes of Beauty Content TV

Episode 17: Should I pay for reposts on Instagram? What is a good engagement rate and how do I calculate it?… and more of your questions

Episode 16: How do I grow an audience when I’m just starting out? How do I get on PR lists for beauty brands?…and more of your questions

Episode 8: How do I become a consultant for beauty companies? How many times should I post per week?…and more of your questions

Learn how brands work with beauty pros, plus you'll get a free pitch email template for brand partnerships!