by Nicole Marie Melton | Apr 22, 2021 | Business
As a beauty entrepreneur, you want to make sure you are connecting with your customers over email and that you are sending them content that converts! Out of all the email marketing softwares out there, ConvertKit is my favorite tool to build an email list for your...
by Nicole Marie Melton | Mar 19, 2021 | Business, Social Media
I often hear people say they get overwhelmed with how to come up with content ideas for social media. The beauty entrepreneurs who I work with tell me things like: “I don’t know what my audience wants to see”, or “I have a hard time finding content ideas”. ...
by Nicole Marie Melton | Mar 9, 2021 | Business, Social Media
Instagram has been a HUGE part of my marketing strategy for both my personal brand and business over the years. I’ve been a beauty editor, an influencer manager, and an influencer myself. What brings me the most joy, though, is taking what I’ve learned through these...
by Nicole Marie Melton | Mar 2, 2021 | Blogging, Social Media
When I was a beauty editor at Essence.com, at one point I was responsible for writing up to 14 articles on the site in one week. In fact, today there are 1,336 beauty articles still live on Essence.com with my byline! You can see them here: ...
by Nicole Marie Melton | Oct 2, 2020 | Content Gear, Social Media
When you’re creating content, here’s the honest truth: a lot of your success will depend upon the visuals you use with your posts. As a beauty professional, this is even truer because I’ve learned that beauty consumers are especially drawn to your visuals and...
