by Nicole Marie Melton | Jul 25, 2016 | Business
L’Oréal has scooped up IT Cosmetics in a cash deal worth $1.2 billion. If you’ve never heard of It Cosmetics, you are totally missing out! The brand was founded in 2008 by Jamie Kern Lima and Paulo Lima, with many of its products developed with leading...
by Nicole Marie Melton | May 26, 2016 | Influencers, Social Media
Elizabeth Arden has launched a new campaign to pay tribute to the brand’s eponymous founder and offer a glimpse of the company’s history. “From the Desk of Liz Arden” will take us behind-the-scenes with fictional character Liz Arden and her...
by Nicole Marie Melton | May 22, 2016 | E-Commerce, Websites
Sephora is targeting curly girls in a fun new way with the launch of an online service, “It’s a Curl Thing.” The new website app and campaign helps women with curly, wavy or coily hair find products that work for their hair type and texture. Once a...
by Nicole Marie Melton | Mar 15, 2016 | Social Media
Now you can see the exact month, day and year your images and videos were posted on Instagram. Every social media manager I know is doing cartwheels over this update. To see your timestamps, simply head to the App Store and update to the latest version of Instagram....
by Nicole Marie Melton | Feb 12, 2016 | Beauty, Influencers, Social Media
TRESemmé has tapped model and television host Chrissy Teigen to host a series of humorous YouTube videos to celebrate the launch of its new reverse-wash system, Beauty-Full Volume. The YouTube videos will feature Teigen unveiling the new line, designed to work in...
