L’Oréal Paris has partnered with five beauty vloggers to be ambassadors for their brand. The five will also be in charge of creating content and attending key brand events such as London and Paris Fashion Week and Cannes Film Festival.

Victoria (@IntheFrow) will serve as the squad’s assigned hair expert, Emily Canham (@EmilyCanham) will focus on makeup, Ruth Crilly (@ModelRecommends) on skincare while Kaushal (@Kaush_M) and Patricia (@ThePatriciaBright) will focus on all three.

The five have a combined following of 5.5 million viewers and the UK squad will join the brand’s beauty blogger Kristina Bazaan, to maintain L’Oréal Paris reputation as a digital brand.

Isn’t this amazing! it will be extremely helpful to have five different opinions and five different skincare and hair routines to choose the best products for you.

Emily Canham released a video addressing her newfound partnership to her followers.

“I’m very proud to welcome these inspiring beauty influencers to the brand. At L’Oréal Paris we strive to connect and engage with our consumers via all touch points. We’ve chosen to work with key influencers who are true advocates for our brand and who will speak with sincerity to their audience,” said Adrien Koskas, General Manager, L’Oréal Paris UK in an article to Global Cosmetics News. “I am excited to immerse them into the brand and create amazing content – watch this space.”

You can follow all five on Instagram and Twitter to learn about new products and get tips on makeup and skincare.