Latest blog posts

FB Live #2: What Is A Beauty Influencer?

Hi beauty friends! A beauty influencer is someone who creates content and drives engagement for a beauty brand. Influencers are real women who have created a loyal community and engaged following on their social media and online platforms. If you have always wondered...

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Meet Me in DC at the RISE Empowerment Tour!

I'm excited to speak at the RISE Empowerment Tour in Washington DC on Saturday, July 29! My workshop will be a Branding Masterclass that will show you exactly how create a brand story and visuals to attract your dream clients and do the work you LOVE! Melton Digital...

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Unilever Buys Hourglass Cosmetics

Consumer products goods company, Unilever is set to buy high-end makeup brand Hourglass Cosmetics. Unilever owns personal care brands such as Dove, Ponds, Vaseline, Simple and Suave. So far the terms of the deal are undisclosed, but it is set to officially close in...

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Learn how brands work with beauty pros, plus you'll get a free pitch email template for brand partnerships!