Latest blog posts
Hi beauty friends! A beauty influencer is someone who creates content and drives engagement for a beauty brand. Influencers are real women who have created a loyal community and engaged following on their social media and online platforms. If you have always wondered...read more
I'm excited to speak at the RISE Empowerment Tour in Washington DC on Saturday, July 29! My workshop will be a Branding Masterclass that will show you exactly how create a brand story and visuals to attract your dream clients and do the work you LOVE! Melton Digital...read more
This is a heads up for beauty influencers and brand owners! The Federal Trade Commission (FTC) is cracking down on improper social media ad disclosures. Last week the FTC sent warning letters to 90 influencers saying they may be violating the FTC’s Endorsement...read more
Consumer products goods company, Unilever is set to buy high-end makeup brand Hourglass Cosmetics. Unilever owns personal care brands such as Dove, Ponds, Vaseline, Simple and Suave. So far the terms of the deal are undisclosed, but it is set to officially close in...read more
There is no doubt Korean beauty products are one of the hottest trends in American beauty. Department stores are eager to hop onto the K-beauty trend in a big way, and that’s exactly what Bloomingdale’s Soho did with the Soko Glam Mini Shop. Soko Glam is an online...read more
Last but certainly not least in our Forbes’ Richest Self-Made Women list is Jamie Kern Lima, founder of IT Cosmetics. (Read the first two profiles here and here!) Jamie is worth $410 million and as the CEO of It Cosmetics, she is the first female CEO in L’Oreal’s...read more
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