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Content Calendars: The Ultimate Step-by-Step Guide

Content Calendars: The Ultimate Step-by-Step Guide

by Nicole Marie Melton | Mar 2, 2021 | Blogging, Social Media

When I was a beauty editor at Essence.com, at one point I was responsible for writing up to 14 articles on the site in one week.   In fact, today there are 1,336 beauty articles still live on Essence.com with my byline! You can see them here: ...
3 Ways to Work With Brands When You’re Just Starting Out

3 Ways to Work With Brands When You’re Just Starting Out

by Nicole Marie Melton | Mar 1, 2018 | Blogging, Influencers

Hey loves! I’ve gotten to know several of the women in our beauty influencer community over the past few years. The vast majority of you are balancing your 9-to-5 job either in a corporate job or as a beauty professional, while also learning how to create content and...
FB Live #8: How Do I Create A Schedule For My Beauty Content?

FB Live #8: How Do I Create A Schedule For My Beauty Content?

by Nicole Marie Melton | Oct 11, 2017 | Blogging, Facebook Live

In Episode 7 we talked about how to create a steady stream of beauty content ideas to help you post more consistently.  Now that you have a ton of topic ideas, the next step in building your influencer business is to create a schedule for your posts. There are three...
Three Things The Carol’s Daughter Blog Is Doing Right

Three Things The Carol’s Daughter Blog Is Doing Right

by Antoinette Childs | Feb 10, 2017 | Blogging, Websites

Rejoice naturalistas! Your favorite hair care brand, Carol’s Daughter, has just launched a blog called The Mix. The Mix is filled with fun content ranging from travel and lifestyle posts to how to hair care videos. But besides just being entertaining, there’s a lot we...
How To Set Attainable Goals for Your Beauty Business

How To Set Attainable Goals for Your Beauty Business

by Antoinette Childs | Dec 30, 2016 | Blogging, Business

How many times have you set a New Year’s resolutions (or any major goal) just to have it fall by the wayside after a month? You start out with the best of intentions: Change the world! Quit my job! Make all the money! And then, somehow, time after time, nothing...
Why Micro-Influencers Are The Next Big Thing

Why Micro-Influencers Are The Next Big Thing

by Antoinette Childs | Dec 9, 2016 | Blogging, Influencers, Social Media

Traditional marketing has often relied on celebrities to promote their products. Think a Marilyn Monroe ad for Chanel No. 5 in Vogue or a Beyonce TV spot for L’oreal during your favorite primetime show. But as technology has advanced, and digital media has become king...
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