by Antoinette Childs | May 12, 2017 | Business, E-Commerce
Louis Vuitton Moet Hennessy, or LVMH, the world’s largest luxury conglomerate is launching a new e-commerce site on June 6th. The site is called 24sevres.com and is modeled after LVMH’s Parisian department store, Le Bon Marché. The new site will offer luxury beauty...
by Antoinette Childs | Apr 7, 2017 | Business, Social Media
Live streaming and video, in general, is the new king of the content world. It can help you build instant credibility and authority in your space – if done correctly. People are looking for transparency from brands and they want a face to associate with it. And...
by Antoinette Childs | Mar 17, 2017 | Business
Sephora is investing in its future by investing in women led beauty companies. This month, Sephora announced the winners for its second Sephora Accelerate program. Sephora says, “Sephora Accelerate is dedicated to building a community of innovative female founders in...
by Antoinette Childs | Mar 3, 2017 | Business, Retail
Natural beauty sales are expected to exceed $13 billion by 2018 and Nordstrom is ready to cash in. Recently, Nordstrom has dedicated both digital and in-store space to promote natural products. They have a special section on their website with over 1,000 products from...
by Antoinette Childs | Feb 17, 2017 | Business, Influencers
In this article, I talk about the power of influencers and one of our favorite beauty brands has just partnered with a MEGA STAR! Vegan beauty brand Beauty Bakerie is collaborating with 3-time gold medal Olympian Gabby Douglas for a specially curated collection of...
by Antoinette Childs | Dec 30, 2016 | Blogging, Business
How many times have you set a New Year’s resolutions (or any major goal) just to have it fall by the wayside after a month? You start out with the best of intentions: Change the world! Quit my job! Make all the money! And then, somehow, time after time, nothing...