by Nicole Marie Melton | Jun 12, 2020 | Social Media
It’s no secret that Instagram is the go-to choice for beauty pros looking to grow their business. Instagram Highlights are one place you may not think about when you’re looking to boost engagement… but they are SO important! An Instagram Highlight is a little button...
by Nicole Marie Melton | Apr 6, 2020 | Content Gear, Social Media
When you’re creating content, here’s the honest truth: a lot of your success will depend upon the visuals you use with your posts. As a beauty professional, this is even truer because I’ve learned that beauty consumers are especially drawn to your visuals and...
by Nicole Marie Melton | Feb 24, 2020 | Beauty Content Pro, Social Media
I can guarantee that you have at least five posts that you can put up today —yes, right now!— if you just knew where to look! One of the biggest problems that I solve for my clients is creating content calendars, writing captions, and uploading social media posts...
by Nicole Marie Melton | Feb 7, 2020 | Business, Social Media
“Nicole, I am posting on Instagram, but it feels like no one is seeing my posts and I’m not turning followers into clients. What am I doing wrong!?” I get this comment quite frequently from the women in my community, so I wanted to share how we can get past this once...
by Antoinette Childs | Jul 1, 2017 | Featured, Social Media
This is a heads up for beauty influencers and brand owners! The Federal Trade Commission (FTC) is cracking down on improper social media ad disclosures. Last week the FTC sent warning letters to 90 influencers saying they may be violating the FTC’s Endorsement...
by Antoinette Childs | Apr 7, 2017 | Business, Social Media
Live streaming and video, in general, is the new king of the content world. It can help you build instant credibility and authority in your space – if done correctly. People are looking for transparency from brands and they want a face to associate with it. And...
