by Nicole Marie Melton | Mar 19, 2021 | Business, Social Media
I often hear people say they get overwhelmed with how to come up with content ideas for social media. The beauty entrepreneurs who I work with tell me things like: “I don’t know what my audience wants to see”, or “I have a hard time finding content ideas”. ...
by Nicole Marie Melton | Mar 9, 2021 | Business, Social Media
Instagram has been a HUGE part of my marketing strategy for both my personal brand and business over the years. I’ve been a beauty editor, an influencer manager, and an influencer myself. What brings me the most joy, though, is taking what I’ve learned through these...
by Nicole Marie Melton | Mar 2, 2021 | Blogging, Social Media
When I was a beauty editor at Essence.com, at one point I was responsible for writing up to 14 articles on the site in one week. In fact, today there are 1,336 beauty articles still live on Essence.com with my byline! You can see them here: ...
by Nicole Marie Melton | Oct 2, 2020 | Content Gear, Social Media
When you’re creating content, here’s the honest truth: a lot of your success will depend upon the visuals you use with your posts. As a beauty professional, this is even truer because I’ve learned that beauty consumers are especially drawn to your visuals and...
by Nicole Marie Melton | Jun 12, 2020 | Social Media
It’s no secret that Instagram is the go-to choice for beauty pros looking to grow their business. Instagram Highlights are one place you may not think about when you’re looking to boost engagement… but they are SO important! An Instagram Highlight is a little button...
by Nicole Marie Melton | Feb 24, 2020 | Beauty Content Pro, Social Media
I can guarantee that you have at least five posts that you can put up today —yes, right now!— if you just knew where to look! One of the biggest problems that I solve for my clients is creating content calendars, writing captions, and uploading social media posts...
