If you take a walk through any Sephora, Ulta or your neighborhood beauty supply store, you’ll see there are A LOT of beauty product categories! The world of beauty is very vast and the truth is you can’t be truly passionate about everything in this industry. From hair extensions, to colored mascara, to gel nail polish… the beauty list goes on and on!

Now, imagine having to cover ALL those categories on your blog. **blank stare** That would be SO overwhelming!

This is why it’s important to define your niche as a beauty influencer. A niche is simply your area of expertise. A niche helps you create specialized content, better connect with your audience and make more money.

Press play above to hear my three main reasons you should select a niche as a beauty influencer.

You can also download a full list of my Show Notes for you to save! These are your “cheat sheets” to download and use to grow your beauty influencer business.  Click the button below for instant access.

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