What does it mean to be a “success” as a beauty influencer? The good news is there is no one right answer! Below are four keys to success as you build your influencer business. These strategies will help you define success on your own terms and position you for growth for years to come.
One thing before we dive in: in this episode you won’t read anything about “go get more followers” or “go buy a more expensive camera.” There are influencers who have A LOT of followers or top-of-the-line equipment, but are a hot mess on the backend because they don’t have the business skills to turn their platforms into a source of consistent income. Even if they are making money, they are not positioning themselves to attract bigger campaigns in the years to come. Brand reps would MUCH rather work with an influencer who is business savvy and has less followers than an influencer who is unprofessional and has more followers!
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You can also download a full list of my Show Notes for you to save! These are your “cheat sheets” to download and use to grow your beauty influencer business. Click the button below for instant access.