How many times have you gone to the store to find your shade of makeup and it’s totally the wrong color when you get home. To solve this beauty dilemma, the beauty pros at Iman Cosmetics have launched a new app they’ve dubbed as your “Personal Mobile Beauty Advisor.”
The app allows users to take a selfie and make adjustments to the photo based on the lighting conditions the photo was taken in. Then, the app guides the user through a range of product and shade recommendations best-suited for her specific skin tone.
Iman says she created the app to mimic the department beauty experience, where customers have help at the beauty counter finding their perfect shade.
“At the department store, you have someone to help you but you go to the mass market, you don’t know, [product] is on a wall, you can’t touch anything. You can’t return it once you open it,” Iman told Women’s Wear Daily.
The new Iman Cosmetics app is free and launches in conduction with the beauty guru’s CC Correct & Cover Powder to Crème Concealer. I am a huge fan of Iman Cosmetics—in fact, I wear her Under Cover Agent Oil Control Primer every.single.day!— so I can’t wait to get my hands on these new CC concealers, which hit stores on January 1.
Learn more about and download the Iman Cosmetics app in the iTunes Store.