ModiFace, the leading provider of augmented reality technology for the beauty and medical industries, has launched the ModiFace Mirror HD, an app that allows users to try on makeup, smooth smile lines and trim eyebrows all with the tap of your iPad screen.
The high definition system is loaded into an iPad that users set up as though they are looking into a tabletop miror. The iPad’s camera will project the user’s face onto the screen where she can see herself to “apply” makeup and beauty treatments.
ModiFace Mirror HD is designed to help customers make better decisions when buying cosmetics, skin care and hair products. By “trying on” a hot pink lipstick, for example, the app takes the guess work out of beauty shopping.
“Augmented reality has now become mainstream in the beauty community. What will now differentiate and excite the industry is a focus on quality and functionality — being able to see results that are indistinguishable from actually wearing makeup or trying on a hair color in real life,” said Jennifer Tidy, Vice President of Partnerships at ModiFace.
The ModiFace Mirror HD is available for retailers and brands that want to give shoppers a way to test out products right from the makeup counter. Several beauty brands, including Sephora, L’Oreal, Yves Rocher, and Jane Iredale, have incorporated ModiFace technology into their in-store, mobile and website platforms.
“When we launched our original mirror solution, we were surprised by the level of interest from beauty brands in customizing this solution for their stores/apps. Mirror HD is our revolutionary next generation AR solution with significant enhancements, new features, and a substantially improved facial tracking and rendering technology,” ModiFace CEO Parham Aarabi tells PSFK.
In addition to trying on makeup and skin treatments, the ModiFace Mirror HD also comes loaded with makeup tutorials that users can easily follow along. (Need. Want. Must have!)
Save up your coins if you’re interested in a ModiFace Mirror HD, girls. The technology is for sale at $2,000 a unit, which includes an iPad Air 2 with the app already loaded into the device and an iPad case.