Sephora is investing in its future by investing in women led beauty companies. This month, Sephora announced the winners for its second Sephora Accelerate program. Sephora says, “Sephora Accelerate is dedicated to building a community of innovative female founders in beauty”. As a key initiative for Sephora Stands, Sephora’s charitable arm, Sephora Accelerate hopes to “build an ecosystem of support for more than 50 women-led beauty businesses by 2020.” The 2017 cohort includes an ethnically diverse group of women reigning from Brazil, Mexico, The United States and Canada. The application is by invite only. A special focus was placed on innovative tech and socially / environmentally conscious businesses.

The 10 winners will start the program with a boot camp in San Francisco where they will “receive help structuring [their] business model, market analysis, growth plan, and funding strategy.” Boot camp and beyond comes with one on one mentorship from beauty industry and Sephora leaders, like Pamela Baxter, Founder of Bonafide Beauty Lab, and Dianna Ruth, Chief Operating Officer of Milk Makeup. The cohort will also receive grants for their businesses and may be eligible for even further funding. The program culminates in demo day, where the each cohort “will present her company to industry experts, potential venture partners, and senior leaders within Sephora.”

Let’s take a look at the 10 women led beauty companies in the 2017 Sephora Accelerate Cohort.

Aloe Vida

Aloe Vida’s website says that it is a “100% Mexican company dedicated to the care of the skin and the hair in a responsible manner through innovative formulas in phytocosmetics.” The entire Aloe Vida line, is, as you may have guessed, aloe vera based. They offer a variety of hair and skin products such as shampoo, conditioner, body scrubs, bar soap, cleansers, and moisturizer. These products are said to help with cell renewal, improve skin elasticity, and balance skin pH.

The 7 Virtues 

The 7 Virtues is a Canadian fragrance company that sources fair market natural essential oils from nations rebuilding after war or strife. Their products include Afghanistan Orange Blossom, which uses Orange Blossom Oil from Afghan farmers who grow legal crops instead of the illegal poppy crop, and Vetiver of Haiti using vetiver oil that supports farmers in Haiti rebuilding after the 2010 earthquake.

ABLE Cosmetics

Started by makeup artist Dana Rae Ashburn, ABLE cosmetics sets out to deliver beauty products that are carefully designed to be sleek and utilitarian. Their premiere product is an eyeliner that has a lid that doubles as a cateye stencil. Able has been featured in Harper’s Bazaar, Marie Claire, and InStyle.

Swivel Beauty

Born out of all day salon waits and botched blowouts, Swivel is a digital platform that helps black women discover and book the best stylists for textured hair. Use the app to find new salons and stylist in your area. You can even search by your hair type and desired style. The app is currently only available in New York, with plans to expand.


DashHound is an app that will help you quickly locate and purchase beauty products used by your favorite beauty gurus and influencers. You’ll create a customized dashboard by following your favorite gurus and influencers. You can filter through their recommended products and interact with other beauty lovers, so you’ll never make another bad beauty purchase.

The Ritualist 

The Ritualist is an online service that will send a skin “therapist” to your home for a personalized skin care treatment. They offer three different packages: signature facial, microdermabrasion and glycolic peel. Your therapist will also give you a personalized skin regimen for between appointments. They use their private line of skincare products called Apto, which you can buy a la carte.

Kaia Naturals

Kaia Natural describes itself as healthy beauty for busy people. This cruelty-free, gluten-free, natural and vegan company currently offers two products. A charcoal based deodorant called the takesumi detox and “juicy bamboo” gentle facial cleansing oil cloths. The cloths are completely biodegradable in 60-70 days.


Brazil-based Brandlovers is an app that uses artificial intelligence to match you with your perfect products. From hair care to skincare and cosmetics, they the app what you need and it it will the product solution from its database. Brand partners include: Dior, Garnier, Loreal and many, many more!


Vitruvi makes products around “the science and benefit of scent and essential oils throughout your days”. They offer pure essential oils as well as diffusers, face mists, and roll on blends. Each product has a benefit such as wake aromatherapy, focus and sleep.

Kreyol Essence

Kreyol Essence provides 100% natural and ethical beauty products from Haiti. It started with one product, Haitan Black Castor Oil and has expanded to multiproduct hair and skin care line. Looking to help economic development in post-earthquake Haiti, Kreyol has hired 350 farmers and plans to have 300,000 caster trees planted by the end of 2017.

As you can see, there is a bright future for women led beauty companies. Especially innovate tech companies and socially and environmentally conscious companies!