Urban Outfitters has launched a new Instagram account just for us beauty girls! **Cue the confetti!**
The new account, @UrbanOutfittersBeauty, features news and updates on the skincare, makeup, hair, fragrance and wellness brands carried by the trendy retail chain. To celebrate the launch, Urban Outfitters Beauty is hosting a daily giveaway all month long.
Urban Outfitters officially unveiled the new beauty account with an announcement on Instagram. (But you knew that already, right?)
Instagram has become the go-to social platform of choice for many retailers, and now companies are even beginning to segment their accounts to reach a more narrow audience. This strategy is a smart move for UO, which has a robust offering of beauty products on their website. Select stores also have their own beauty boutique where shoppers can purchase well-known brands.
The main @UrbanOutfitters Instagram account has a whopping 4.3 million followers. The new @UrbanOutfittersBeauty account has amassed 13,000 followers in just one week.
I will definitely be following all things beauty over at this new #UOBeauty account!