Urban Outfitters has launched a new Instagram account just for us beauty girls! **Cue the confetti!**

The new account, @UrbanOutfittersBeauty, features news and updates on the skincare, makeup, hair, fragrance and wellness brands carried by the trendy retail chain.  To celebrate the launch, Urban Outfitters Beauty is hosting a daily giveaway all month long.

Urban Outfitters officially unveiled the new beauty account with an announcement on Instagram. (But you knew that already, right?)


Urban Outfitters Beauty

Instagram has become the go-to social platform of choice for many retailers, and now companies are even beginning to segment their accounts to reach a more narrow audience. This strategy is a smart move for UO, which has a robust offering of beauty products on their website. Select stores also have their own beauty boutique where shoppers can purchase well-known brands.

The main @UrbanOutfitters Instagram account has a whopping 4.3 million followers. The new @UrbanOutfittersBeauty account has amassed 13,000 followers in just one week.

I will definitely be following all things beauty over at this new #UOBeauty account!