The ever-changing landscape of social media has changed again with Instagram’s multi-picture update! The update was announced this week on Instagram’s blog:
“Now, you can combine up to 10 photos and videos in one post and swipe through to see them all. […] When uploading to your feed, you’ll see a new icon to select multiple photos and videos. It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one. These posts have a single caption and are square-only for now. On your profile grid, you’ll notice the first photo or video of your post has a little icon, which means there’s more to see. In feed, you’ll see blue dots at the bottom of these posts to let you know you can swipe to see more. You can like and comment on them just like a regular post.”
With Instagram’s multi-picture update, now you can create a step by step makeup or hair tutorial all in one post. Have new product offerings or a cool new makeup haul? Now you can go show it all in just one post. So what’s the advantage of this over simply doing a story? One, these posts are permanent and they’ll remain on your page. And two, you’ll be able to collect likes and comments on these posts increasing your engagement numbers.
Check out how brands and influencers are using Instagram’s multi-picture update.
Influencer @SonjdraDeluxe repurposed a snapchat makeup tutorial. She took it from short-term, pre-existing content and repurposed it into permanent content.
Burberry used the multiple images update to show off pictures of their new runway collection. They were able to show multiple pieces from multiple different angles and were able to keep up their page aesthetic.
Hair stylist @sadestyledme used all 10 of her slots by showing client after client with beautifully done hair.
Benefit showed off a bomb brow tutorials featuring influencer @paox33 followed by pictures of the products used to create it.
BH Cosmetics shows a short video tutorial using their Carli Bybel palette followed by a picture of the finished result.
How are you planning on using Instagram’s multi-picture update?
